The Research.
The credibility engine behind everything FirstHome IQ does. The data is what turns a sales conversation into an education one, and it is free for everyone to use.
Free for everyone
The flagship report
The 2026 NextGen Homebuyer Report, cited by HousingWire, MBA News, and the WSJ. Download it, share it, present from it.
What the data says
- 82% of NextGen buyers say they were never taught financial literacy in school
- Only 1 in 8 are confident a housing professional will not take advantage of them
- 6 in 10 expect the system to work against them
- 42% are delaying conversations out of overwhelm
- Half still believe a 20% down payment is required
- Only 7% know the minimum down payment
More research
The rest of the report library, plus a playbook for sharing the research with your audience.